The PeakSpan | Ibbaka Net Revenue Retention Survey Results for 2024 are now available!

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Herb Cunitz
40+ Year Advisor, Board Member, Operator, and Former President at Hortonworks

The Ultimate Go-To-Market Cheat Sheet

Herb will spend an hour deep-diving into the essential components of building and refining your Go-to-Market (GTM) strategy in this session. Whether you're just designing your GTM from the ground-up  or need to fine-tune it to accelerate growth, Herb's Cheat Sheet will be invaluable.

A few discrete topics that Herb will cover include:

  • Is Sales an Art, a Science, or Both?
  • Should You Hire a Sales Leader or Sales Reps First?
  • Defining Your Ideal Customer Profile (ICP)
  • Who is Responsible for Sales?
ABOUT
Herb Cunitz

Herb brings ~40 years of experience building and scaling best-in-class G2M execution, strategies, and teams. With a comprehensive skill set encompassing sales, marketing, customer success, partnerships, professional services, and operations, Herb has propelled multiple VC- and PE-backed scale-ups from inception to $250M+ in Annual Recurring Revenue (ARR). His adeptness extends to board-level collaboration, with three companies — Hortonworks (former President and later acquired by Cloudera), Vitria, and Viasoft — successfully going public and two — SpringSource and Savvion —  having been acquired. Herb currently serves on over six boards of directors (Simfoni – a PeakSpan portfolio partner, Archetype AI, Prophecy, Gravitee, Seldon and Yotascale) and others as a Board Advisor Unravel, Simpplr and OPT Industries), Herb is the founder of AccelG2M, offering strategic advisory services to CEOs of technology firms, specializing in accelerating growth, securing funding, and executing transformative M&A.

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Sales
GTM
Leadership