In this session, James will spend an hour deep diving into the art and science of managing your Organizational Culture. While often overlooked and underrated, it is arguably one of THE most important components of a leadership team’s toolkit in running their scale-up. Company leaders often talk about every functional discipline in the companies they run – Marketing, Sales, Engineering & Product, Finance, Customer Success – with incredible precision and acute focus for improvement.  We don’t discuss organizational culture in the same way.  Why is that?  

A few discrete topics that James will cover include:

• What is THE most common mistake that CEOs and ELTs make in managing their company culture?
• Define “Culture” and learn to distinctly separate it out from vision, mission, and values.
• Virtues of written culture vs. unwritten culture.
• How do you operationalize your culture? How do you make it work at a tactical level?
• Cultures of companies must evolve through time as companies grow.  How do you do it?

I’m sure everyone will agree this will be a stellar (and hyper-relevant) session! The goal will be to have you all leave the session with an improved understanding of the importance of intentionally managing your company culture and have some specific exercises and approaches that you can take back to use in your scale-up.