Monetizing Innovation - Software Pricing

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Dave Clement and Eddie Hartman

Partners, Simon-Kucher & Partners

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Monetizing Innovation - Software Pricing

In this session, Dave and Eddie lead on “Monetizing Innovation” based on their 2016 bestselling book.

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ABOUT

Dave Clement and Eddie Hartman

This session was led by Dave Clement and Eddie Hartman who are both Partners at Simon-Kucher & Partners, a leading consulting firm with deep expertise and experience around software pricing, marketing and sales. Both Dave and Eddie have spent decades working in or alongside hyper-growth software companies and bring immense passion to this topic, and, notably, Eddie was a co-founder of LegalZoom.

MORE MASTER CLASSES

Dave Clement and Eddie Hartman

Monetizing Innovation - Software Pricing

Stop Pitching, Start Helping and Win More Deals

Scaling a Performance Culture

Measuring Value and its Impact on Customer Engagement

The Ultimate Go-To-Market Cheat Sheet

Strengthen Executive Relationships with EBRs & Sponsor Programs

Building and Scaling Organizational Culture

Best Practices for Recruiting Exceptional Go-To-Market Executives

Prescriptive Customer Meetings that Drive Success

People-Centric Leadership & Organizational Transformation

Maximizing Value – The Art of Measurement

GTM Ops Fireside Chat

The Pricing Dilemma – Pick the Best-Fit Pricing Model

Optimize Pricing & Packaging to Minimize Churn

The 6Ps for a Winning GTM Strategy

Blueprint for Creating “Real Customer Success”

Raising Pricing Without Risking Customers

Capturing Lost SaaS Revenue with Optimized Payment Processing

The Blueprint for Data-Driven GTM Execution

SaaS Product Marketing Decoded: Powering Startup Success

Own it, or Build it – A Deep-Dive into Category Positioning

Impacting 2024 Growth Through Pricing & Packaging

Mental Performance for Executives in Results-Driven Industries

Building a High-Performance GTM Organization

Mechanizing GTM Through Sales Playbook Best Practices

Amplify Go-to-Market via Account-Based Marketing (“ABM”)

The Essentials of Scaling GTM Enablement

Stella & Dot’s Start-Up to Scale-Up Journey & Leadership Lessons Learned

Best Practices for Prospect Conversion & Engagement

Win by Optimizing YOUR Win Rate

Navigating a Cliff Event – Aligning Your Exit Strategy with Your Goals

Developing a Blueprint and Scaling a Customer Education Program

Executive Recruiting Best Practices for Scale-Ups

Treasury Management Panel

Pricing Diagnostics and Rapid Response

Scaling Customer Success Impact through Education and Enablement

Using Pricing to Optimize NDR

Customer Success Panel

Pricing as a Function of GTM

Pricing Strategy in an Inflationary Environment

Building a World Class Channel Strategy

The Art of Showing Value - Building Culture and Employee Retention

How to Create an Amazing Customer Experience

Create Predictable, Scalable Sales Revenue

Optimize Post-Sales for Growth Acceleration & Success Despite Market Headwinds

B2B SaaS Public & Private Market Outlook & Update led by Piper Sandler

Re-Recruiting Your Team Daily – Developing and Maintaining a Best-in-Class Culture

Lessons Learned from Leading a Great American Company

Prepare for Google Analytics 4 led by Relay Insights

Create a Winning Buying Experience

The Power of Positioning

The Importance of Knowing Your ICP

The Customer Success Maturity Model: Assessing and Progressing

Supercharging Outbound Prospecting

Successfully Scaling Your GTM Strategy

Scaling From $0M to $25M

Scaling a Distributed Culture

Sales Triage

Resilient Leadership

Maximizing Retention and Accelerating Expansion

Marketing in a Pandemic

M&A Preparedness

M&A Preparedness (Exits & Tuck-In Acquisitions)

Inorganic Strategy

Global Workforce Expansion 101

Crossing the Chasm

Building a World-Class Product Strategy

Building a World-Class Leadership Team

Building a Revenue Machine Through RevOps