Raising Pricing Without Risking Customers

Marcos Rivera

Founder & CEO at Pricing I/O

Raising Pricing Without Risking Customers

Marcos will spend an hour deep-diving into raising prices without provoking churn. In this interactive session, he will share a practical guide to price with confidence, navigate pricing changes, unlock your pricing data, and get started quickly.

A few discrete topics that Marcos will cover include:

Who owns pricing and how to run an effective process
Signals to know if you can charge more
How to use pricing data to raise prices
How to get started, even if you haven’t changed pricing in years

ABOUT

Marcos Rivera

Marcos Rivera is the founder and CEO of Pricing I/O, a leading consulting and coaching firm helping B2B SaaS companies unlock growth with monetization. Before starting Pricing I/O, Marcos was an operating executive and Head of Pricing for Vista Equity Partners. Throughout his career spanning decades in B2B software, Marcos held product leadership roles, led M&A investments, and experienced two successful exits. Based in San Diego, Marcos authored the award-winning book, Street Pricing, advises investment firms, and coaches SaaS leaders worldwide.

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