Create Predictable, Scalable Sales Revenue

Aaron Ross

Advisor, Best-Selling Author, Board Member, Speaker, and Authority on B2B Selling

Create Predictable, Scalable Sales Revenue

In this session, Aaron will spend ~60 minutes diving deep into how businesses ignite, stifle and grow. World economies are in a state of uncertainty with more risk – and opportunity – than ever before. Tune in to hear Aaron discuss how businesses pivot, survive, and thrive – including creating more predictable, scalable sales revenue!

‍

ABOUT

Aaron Ross

Aaron is a decorated advisor, best-selling author, board member, global keynote speaker, and authority on all things B2B selling. He co-authored From Impossible to Inevitable (the #1 book on SaaS and hyper-growth scaling per Book Authority) and Predictable Revenue, also referred to as the “SaaS Bible of Silicon Valley”. As an early part of the enterprise sales team at Salesforce, Aaron helped develop the use of the “Cold Calling 2.0” framework, which ultimately helped the now-tech giant increase their recurring revenue by $100M+. Today, Aaron is an active board member at one of PeakSpan’s very own portfolio partners, Cognism, as well as ValueCore.ai, Administrate, and Nuvini. On a personal note, Aaron is happily married with 10 children (mostly through adoption), loves motorcycles, and now lives in Edinburgh, UK.

MORE MASTER CLASSES

Aaron Ross

Create Predictable, Scalable Sales Revenue

The Value Narrative – Integrating Value & Improving Engagement Across the Customer Lifecycle

Crossing the Chasm: The Documentum Case Study on G2M and Leadership

Stop Pitching, Start Helping and Win More Deals

Scaling a Performance Culture

Measuring Value and its Impact on Customer Engagement

The Ultimate Go-To-Market Cheat Sheet

Strengthen Executive Relationships with EBRs & Sponsor Programs

Building and Scaling Organizational Culture

Best Practices for Recruiting Exceptional Go-To-Market Executives

Prescriptive Customer Meetings that Drive Success

People-Centric Leadership & Organizational Transformation

Maximizing Value – The Art of Measurement

GTM Ops Fireside Chat

The Pricing Dilemma – Pick the Best-Fit Pricing Model

Optimize Pricing & Packaging to Minimize Churn

The 6Ps for a Winning GTM Strategy

Blueprint for Creating “Real Customer Success”

Raising Pricing Without Risking Customers

Capturing Lost SaaS Revenue with Optimized Payment Processing

The Blueprint for Data-Driven GTM Execution

SaaS Product Marketing Decoded: Powering Startup Success

Own it, or Build it – A Deep-Dive into Category Positioning

Impacting 2024 Growth Through Pricing & Packaging

Mental Performance for Executives in Results-Driven Industries

Building a High-Performance GTM Organization

Mechanizing GTM Through Sales Playbook Best Practices

Amplify Go-to-Market via Account-Based Marketing (“ABM”)

The Essentials of Scaling GTM Enablement

Stella & Dot’s Start-Up to Scale-Up Journey & Leadership Lessons Learned

Best Practices for Prospect Conversion & Engagement

Win by Optimizing YOUR Win Rate

Navigating a Cliff Event – Aligning Your Exit Strategy with Your Goals

Developing a Blueprint and Scaling a Customer Education Program

Executive Recruiting Best Practices for Scale-Ups

Treasury Management Panel

Pricing Diagnostics and Rapid Response

Scaling Customer Success Impact through Education and Enablement

Using Pricing to Optimize NDR

Customer Success Panel

Pricing as a Function of GTM

Pricing Strategy in an Inflationary Environment

Building a World Class Channel Strategy

The Art of Showing Value - Building Culture and Employee Retention

How to Create an Amazing Customer Experience

Optimize Post-Sales for Growth Acceleration & Success Despite Market Headwinds

B2B SaaS Public & Private Market Outlook & Update led by Piper Sandler

Re-Recruiting Your Team Daily – Developing and Maintaining a Best-in-Class Culture

Lessons Learned from Leading a Great American Company

Prepare for Google Analytics 4 led by Relay Insights

Create a Winning Buying Experience

The Power of Positioning

The Importance of Knowing Your ICP

The Customer Success Maturity Model: Assessing and Progressing

Supercharging Outbound Prospecting

Successfully Scaling Your GTM Strategy

Scaling From $0M to $25M

Scaling a Distributed Culture

Sales Triage

Resilient Leadership

Monetizing Innovation - Software Pricing

Maximizing Retention and Accelerating Expansion

Marketing in a Pandemic

M&A Preparedness

M&A Preparedness (Exits & Tuck-In Acquisitions)

Inorganic Strategy

Global Workforce Expansion 101

Crossing the Chasm

Building a World-Class Product Strategy

Building a World-Class Leadership Team

Building a Revenue Machine Through RevOps

The State of SaaS M&A in 2024: Strategic Planning for an Optimal Exit