Steven and Edward will spend an hour deep diving into how the rapid expansion of business AI is reshaping best practices in pricing and packaging. As AI-enabled applications continue to evolve, so do the strategies for pricing them effectively. This Master Class will explore the emerging models, key industry shifts, and actionable strategies that growth-stage B2B SaaS and business AI companies can leverage.

A few discrete topics that Steven and Edward will cover include:

• The four emerging approaches to packaging generative AI applications: Agents, Co-pilots, Generators, and Service as Software
• How AI-driven pricing models are reshaping the market
• Key industry shifts, including Salesforce’s task-based pricing, Microsoft’s move to consumption-based pricing, and Intercom’s outcome-based pricing
• The impact of foundation models on pricing structures and underlying costs
• How to assess if your current pricing strategy needs to change
• Decision tools and tactics for adapting pricing strategies in the AI economy

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The goal will be to have you all leave the session with a clear understanding of how to assess your current pricing strategy, determine if changes are needed, and implement AI-driven pricing approaches that drive growth.