The Blueprint for Data-Driven GTM Execution
Marc will spend an hour providing an in-depth perspective on how you can evolve your GTM strategy to be much more data-centric and drive unparalleled predictability, drawing upon more than 3 decades of first-hand experience scaling multiple prolific SaaS scale-ups to hundreds of millions in ARR.
A few discrete topics that Marc will cover include:
- Organization Modeling 101 – Optimizing your GTM organization and team
- Measuring Success – Defining THE most critical metrics and data points to measure and optimize
- Building Your “Business Algebra”
- Predictability – Iterating until you nail the formula!
With an extraordinary and influential career spanning over three decades, Marc has consistently excelled in transformative executive leadership roles within globally renowned and high-growth scale-ups such as PTC, Zuora, Checkr, and Pindrop. As a proven President, Chief Business Officer, Chief Operating Officer, strategic advisor, and board member, he possesses an unparalleled depth of experience and a relentless drive for success. His expertise empowers businesses to unleash their full potential and achieve remarkable results in their go-to-market execution.
Today, Marc is a co-founder and co-CEO at Exordiom, a dedicated go-to-market execution firm. Exordiom works hand in hand with select companies, providing battle-tested expertise and hands-on guidance to accelerate their GTM execution and beat the odds in the challenging scale-up landscape.
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Measuring Value and its Impact on Customer Engagement
Best Practices for Prospect Conversion & Engagement
