Stylitics Partners With Cordial To Integrate Personalized Outfit Recommendations In Triggered Email Campaigns
From the blog post of MARTECHSERIES:
Stylitics , the leading AI-powered visual merchandising and outfit recommendation platform, and Cordial, the intelligent cross-channel marketing platform, announced a partnership that allows retail and brand marketers to increase the engagement rate and performance of triggered email campaigns with the use of editorial-quality merchandise bundles and style recommendations.
The partnership integrates Stylitics’ AI-driven outfit recommendations with Cordial’s robust customer behavior profiles enabling brands to react to shopper behavior in real-time with personalized merchandise bundles in triggered email communications. The outfit recommendations are customized within several Cordial email types such as abandon browse, abandon cart, loyalty, new merchandise, markdowns, low inventory, and win backs.
Emails showcase stylish outfit recommendations based on customer preferences and on-site likes, and then directs shoppers to a landing page filled with additional outfit options and styling advice from the Stylitics platform. Offering outfit and style recommendations using purchase/order data stored within Cordial increases the retailer’s ability to engage with customers post-purchase or via retargeting, resulting in more personalized experiences that increase customer loyalty, retention, and ultimately drive more revenue.
Revolve, a designer apparel and accessories retailer, is among the first retailers to launch a full suite of email campaigns using the Stylitics-Cordial partnership. Preliminary results for the abandon cart emails show an increase in orders by 4% when outfitting is included. Similarly, the inclusion of outfit recommendations in “Wear It With” emails increased orders by 6.5%. Favorited markdown emails also saw higher performance with revenue up 12% and a 31% increase in campaign revenue.
“Email is core to the success of any brand or retailer, especially at a time when digital communications are the primary connection to the customer.”
Rohan Deuskar, CEO, Stylitics
“With Stylitics’ ability to create outfit looks for items users are interested in (browsed, purchased or hearted), we are able to make our lifecycle trigger campaigns much more efficient getting subscribers’ attention,” said Lucy Zhu, Director of Retention Marketing at Revolve.
“Email is core to the success of any brand or retailer, especially at a time when digital communications are the primary connection to the customer,” said Rohan Deuskar, CEO, Stylitics. “Impactful, personalized visual design for email has never been more important, and Stylitics delivers unique, high-performance content that is an ideal combination with Cordial’s consolidated customer data-driven approach to messaging.”
“Combining Cordial’s data platform and messaging channels with Stylitics’ AI-driven recommendations will be incredibly impactful for brands who want to efficiently scale their marketing programs.”
Jeremy Swift, Co-founder and CEO, Cordial
“With each customer interaction, retailers are able to capture an increasing amount of data. When retailers like Revolve put that data to use with hyper-personalized outfit recommendations, they can create deeper loyalty with their customers,” said Jeremy Swift, co-founder and CEO, Cordial. “Combining Cordial’s data platform and messaging channels with Stylitics’ AI-driven recommendations will be incredibly impactful for brands who want to efficiently scale their marketing programs.”
