Oaky and Duetto, hotel tech companies, team up to automate room upgrade pricing management and customize guest experiences, leading to over a 45% uplift in guest spend per upgraded night.

Originally published here.

AMSTERDAM -Oaky, the hyper-personalised hotel upselling solution, and Duetto, the leading revenue management software provider for hoteliers, are working now as strategic partners to enable dynamic room upgrade pricing. The goal of this new integration is to leverage Duetto’s automated pricing to seamlessly increase hotels’ room upgrade revenues.

Maximising revenue generation from direct channels is more important today than ever before. The new partnership between Oaky and Duetto will help hotels make the most of returning traveller demand. Sending personalised upgrade offers at the optimal rate directly to travellers via Oaky will boost the average daily rates and result in an overall lifted topline.

How the new integration works

• Duetto supplies live room availability data and dynamic rates for all room types to Oaky
• Oaky automatically presents available room upgrades to the guest at the optimal price
• Once a traveller books an upgrade, Duetto updates room availability for future upgrade offers.

H-Hotels, a joint customer of Oaky and Duetto, has seen impressive results while piloting the dynamically priced room upgrades. They have reported an increase of over 45% in guest spend per upgraded night.
Upgrade conversions have also developed positively since rates for paid upgrades stayed in line with the market and adapted to current demand and availability.

“We’re always eager to test innovative tech tools if they can help us create a better guest experience or drive more revenue. The new integration between Duetto and Oaky is especially noteworthy because it does both. In the short time, we’ve been using it, we’ve seen a solid boost in room upgrade revenue all without us having to do extra work,” said Deniel Frey, Vice President of Revenue Management at H-Hotels.

“The potential of dynamic pricing or room revenue becomes clear to every hotelier who implements such a strategy,” said Erik Tengen, Co-Founder of Oaky. “Working with Duetto, we can apply dynamic pricing principles to upselling and offer an automated approach that generates extra ancillary revenue without adding to a team’s workload.”

“A truly personalised upselling strategy is already quite rare at hotels. Dynamically priced room upgrades and ancillary services are even less common,” said David Woolenberg, CEO of Duetto. “Bringing together Duetto and Oaky creates more opportunities for hoteliers to use automation to maximise their room revenue in a quick, efficient and seamless way.”

About Duetto

Duetto delivers a suite of cloud applications to simplify hospitality revenue decisions and allow hoteliers to work smarter, increasing organisational efficiency, revenue, and profitability. The unique combination of hospitality experience and technology leadership drives Duetto to look for innovative solutions to industry challenges. The software as a service platform allows hotels and casino resorts to leverage real-time dynamic data sources and actionable insights into pricing and demand across the enterprise. More than 4,000 hotel and casino resort properties in more than 60 countries have partnered to use Duetto’s applications, which include GameChanger for pricing, ScoreBoard for intelligent reporting, and BlockBuster for contracted-business optimization. Duetto is backed by investors Warburg Pincus, Icon Ventures, Accel Partners, Battery Ventures, and Spectrum 28.

In January 2022, Duetto was voted as the Best Revenue Management System in the HotelTechAwards 2022.

About Oaky

Oaky is a hyper-personalised upselling software that helps hotels boost revenue through enriched guest experience and branding. Enabling hotels to leverage segmentation, personalisation, dynamic pricing and more, Oaky takes upselling services and upgrades to the next level, maximising the average spend per guest and taking the legwork out of the upselling process. Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 5 years in a row and is trusted by innovative hotels, groups and chains across the globe, including the ONYX Hospitality & Radisson Hotel Group.

‍