Originally posted here.

Cyara, a provider of the award-winning Automated CX Assurance Platform, announced the release of its CX Test Automation Maturity Model — an innovative, easy-to-navigate self-assessment that enables organizations to determine how advanced their approach to automated CX testing is and see how their current level of test automation measures up to industry best practices.

The model provides organizations with actionable steps to deliver improved customer journeys across digital and voice channels and reduce the risk of customer-facing defects.

“Automated CX assurance is an increasingly critical practice that impacts and benefits modern contact centers. Cyara’s Test Automation Maturity Model empowers organizations that want to modernize and adapt their testing process, regardless of where they are in their digital transformation journeys,” said Alok Kulkarni, CEO of Cyara. “Since so many organizations are looking for guidance on successfully implementing CX testing and assurance, we want to deliver a simple, cost-free solution that will assist businesses in discovering and deploying the best test automation practices for their CX.”

The Test Automation Maturity Model provides a full report on a company’s automated CX testing, providing a maturity score and comparing the organization’s test automation practices to the industry standards. Furthermore, the model uses self-reported data to export a CX testing recommendation specifically tailored to the organization, providing an actionable path forward to improve CX testing based on personalized survey results. With these features, enterprises can make smarter decisions to improve their CX testing technology and processes.

Cyara’s CX Test Automation Maturity Model is available now on the Cyara website and is free to use. This maturity model will be the industry’s first tool that provides benchmarks and measurement capabilities for CX Test Automation systems. Cyara’s first-to-market maturity model is the only easy-to-use tool available to brands today.

In addition to this new offering, Cyara also now provides first-of-its-kind automated testing for chatbot security and data compliance through Cyara Botium, expanding Cyara’s omnichannel CX testing and assurance capabilities. Cyara’s chatbot security testing is based on the Open Web Application Security Project’s (OWASP) stringent web and mobile technology standards.