Originally published here in Business Wire

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Cyara, the leading AI-led Customer Experience (CX) Transformation Platform provider, today announced the appointment of Fred Penteado as the Vice President of Revenue Strategy and Operations. In this strategic role, Penteado will lead the execution of Cyara’s Revenue strategy and drive efficiency in Cyara’s sales processes, systems and reporting to enhance its market presence and deliver even greater value to its customers.

With 25 years of experience and expertise, Penteado brings his vast knowledge to Cyara. He previously worked as a growth advisor for numerous B2B SaaS companies, where his achievements include enhancing cooperation between sales teams and cross-functional partners. Under his leadership, Penteado and his team implemented scalable practices that drove impactful results and solidified the market presence of these organizations.

“We welcome Fred as our new VP of Revenue Strategy & Operations, where his extensive experience and proven track record will be invaluable,” said Alok Kulkarni, CEO and Co-founder of Cyara. “Fred’s unique blend of experience in sales, marketing and strategic operations will be instrumental in driving our Go-to-Market efforts and helping us achieve remarkable results. His proven leadership and ability to develop and execute strategies will undoubtedly elevate our customer experience solutions in the market.”

Fred’s impressive professional journey includes roles at organizations such as SBI-Growth, UnitedHealth Group, JPMorgan Chase, GE, and Target. His diverse background has equipped him with a well-rounded understanding of sales and marketing strategies across various industries.

“Joining Cyara’s sales leadership team is an exciting opportunity for me to contribute to the company’s growth journey. It’s an honor to be a part of a team that’s dedicated to revolutionizing the customer experience landscape,” said Penteado. “Together, we’ll navigate the dynamic market landscape, ensuring efficient processes and systems to exceed our growth targets.”

To learn more about Cyara’s industry-leading CX assurance solutions, please visit: https://cyara.com/.