Company Analytics Platform

Born over a decade ago, ADA is our company analytics platform and named after Ada Lovelace (1815-1852), an English mathematician and writer who created the first-ever machine-executable algorithms and is widely recognized as one of the first computer programmers.

ADA is a manifestation of data driven innovation to a manual and time consuming process to generate higher yield and quality. We founded our business with the ambition of changing the paradigm of private market software investing by marrying the best of an “old school” peer-to-peer approach with the disruptive application of technology. As a company analytics platform, ADA sifts through millions of signals from dozens and dozens of online sources and provides intelligence from this underlying this data (financial, customer, category, and competitive) to help us estimate financial performance, customer satisfaction, capital efficiency, competitive intensity, and a host of other metrics. ADA allows our team to:

  • Identify high performing companies in sectors that PeakSpan is passionate about
  • Facilitate a partner-led approach to engaging with entrepreneurs
  • Evaluate competitive dynamics for portfolio companies and prospects
  • Analyze a host of other important metrics from capitalization strategy to customer engagement and satisfaction and dozens of others

Today, ADA provides proprietary profile data on more than 600K private software companies across more than 18K distinct categories within B2B software. ADA is pleased to meet you.

"The more I study, the more insatiable do I feel my genius for it to be." – Ada Lovelace