Jun 30, 2020
How have you been keeping busy during the COVID-19 lockdown?
Here at Oaky, it’s been all hands on deck to further improve our product and increase our current average ROI of 13.8. Why? Because our goal is to make you the upselling rockstar you were meant to be, so you can make the most of market recovery when the time comes.
Keep reading to find out what we’ve been up to and why it’s amazing news for you!
“The art of upselling can be described as being relevant without being intrusive. It’s about finding the perfect combination of delivery and timing. In this exciting release, we’ve analyzed millions of upsell transactions and are proud to unveil our best-converting guest-facing design yet. By adding curated Covid-related offers that are highly relevant in these times, we hope to give our customers a well-deserved boost in average revenue per guest as they reopen.”Erik Tengen, Co-Founder of Oaky.
Just like the world’s best (actual) rockstars keep working on their songs and tweak their performance until it’s just right, our team is constantly working on improving Oaky, so your results keep getting better. This drive to continuously do better led us to redesign Oaky’s interface several months back. After weeks of hard work, the new version went live.
“We were excited to launch our first redesign and will keep updating the interface to further optimise conversion rates for upgrades and deals because this is crucial for our clients, especially in the aftermath of the COVID-19 crisis.”Victor Lee, Front-End Developer at Oaky
After a few more weeks of intensive data collection, analysis and testing, the team found out which tweaks to make, so your upsells reach a maximized conversion rate.
Now, the new design is ready to go.
Here’s what’s new, different and better about it.
The goal of redesigning Oaky was to make the platform more user-friendly and increase the deal and upsell conversion rate of 10.8%.
Extensive A/B testing revealed which changes were necessary to achieve this.
Here’s what we did to improve conversions and increase hotel sales:
“It was great to see the product team’s dedication to increasing the conversion rate and creating an attractive new design at the same time.”Natasha Juneja, Product Owner at Oaky
Of course, all of these changes were made with you in mind, so let’s look at how you’ll benefit from them.
Tests have shown that these changes have a positive impact on upsell and deal conversion rates. However, due to the current situation, collecting enough data to see the redesign’s impact across the board will take some more time.
Of course, there are plenty of things you can do to increase your conversion rates as well. Follow the steps below and you’ll be on your way to becoming an upselling rockstar.
When you bring these tips together and use a powerful upselling platform, creating a customised experience and maximising your guest spend becomes almost effortless.
Talk about the ideal way to get back on your feet as demand slowly returns post-COVID-19…