Oct 29, 2022
Originally published here by Hotel Business.
Cloudbeds, a hospitality management platform provider for lodging businesses around the globe, has launched Cloudbeds Amplify. The new fully managed digital marketing solution is designed to equip independent lodging businesses with the visibility and resources they need to compete effectively online to win more bookings, according to the company.
Lodging businesses participating in the Cloudbeds Amplify pilot program saw an average of 400% return on investment.
Paired with key metasearch partners including Google Hotel Ads, Tripadvisor and Trivago, Cloudbeds Amplify is available in three cost-effective, fully managed packages, services and tools including website creation, business listings management, metasearch marketing, search engine marketing, retargeting and a performance dashboard—all working in sync to boost a property’s online presence and maximize revenue.
“Travelers have endless choices when it comes to booking their next stay,” said Adam Harris, CEO/cofounder, Cloudbeds. “Cloudbeds Amplify places lodging businesses in front of potential travelers early in the planning phase. Our expert team handles the complexities of digital marketing and helps businesses compete and win in a crowded market.”
A multi-channel digital marketing solution increases the likelihood that a lodging business is highly visible when travelers search for accommodations and is best positioned to increase its overall reservation share in their market. Additionally, by incorporating metasearch engines into its marketing and distribution strategy, it significantly increases a property’s exposure, awareness and chances of conversion, according to the company.
“Before opening my own boutique hotel, I oversaw hundreds of hotels and worked with some of the biggest brands in hospitality, and one of their biggest advantages was always resources and visibility,” said Carlos Gonzalez, owner, The Vaquero Motel in Bandera, TX, who joined the Cloudbeds Amplify pilot program earlier this year. “Cloudbeds Amplify is a one-stop shop that positions our property in the right places to boost our visibility, reach more guests and drive more revenue.”