Feb 08, 2022
LONDON, Feb. 08, 2022 (GLOBE NEWSWIRE) -- Cloudbeds, the hospitality industry’s fastest-growing technology partner, launches its 2022 Travel Trends Report highlighting nine key booking, travel, and macro trends set to shape the future of the hospitality and hotel industry as we learn from the impacts of the Covid-19 pandemic. A dynamic demand environment, direct bookings, and longer stays are three areas identified that will lead the way in booking trends for 2022.
The report, which uses multiple reputable resources from across the travel industry, including Expedia, Vrbo, Airbnb, and Skift, in addition to hospitality data platforms such as STR to form its conclusions, offers insights into how the pandemic has influenced three major changes in booking habits that will impact lodging businesses in 2022. The report also provides useful tips on how to respond to these changing trends, as well as invaluable recommendations to hoteliers and property owners on what areas of the business to invest in, and useful tools and techniques on how to adapt, upgrade and promote their offering to optimise every available revenue-making opportunity.
3 Key Booking Trends
A dynamic demand environment
One of the biggest impacts of the pandemic is that travel demand has been consistently unpredictable. Even factors such as location and seasonality are no longer as reliable as they once were. Much of the unpredictability has been driven by lockdowns and changing border restrictions, which has forced many travellers to cancel or change their plans at the last minute.
A single announcement can also drive enormous spikes in demand.
Travellers, now used to such uncertainties, have altered their booking habits accordingly. Booking lead times have shortened considerably, with many consumers preferring to wait until closer to their trip to book it.
Travellers prefer booking direct
At the start of the pandemic, as lockdown orders spurred mass travel cancellations, many consumers grew frustrated with online travel agencies for their poor communication and long delays in issuing refunds. The resulting negative press eroded consumer confidence in booking with OTAs.
Travellers are booking longer stays
Prior to the pandemic, weekend getaways were one of the most popular types of trips, but that trend has since flipped.
Read or download the full report here.
Founded in 2012, Cloudbeds is the hospitality industry’s fastest-growing technology partner, serving a global customer base of 22,000+ independent properties across 157 countries. Its award-winning Cloudbeds Hospitality Platform seamlessly combines operations, revenue, distribution, and growth marketing tools with a marketplace of third-party integrations to help hoteliers and hosts grow revenue, streamline operations, and deliver memorable guest experiences. Cloudbeds was named No. 1 PMS and No. 1 Hotel Management System by Hotel Tech Report in 2022, Best PMS and Best Channel Manager by the World Travel Tech Awards in 2021, and has been recognised by Deloitte’s Technology Fast 500 in 2021.
For more information, visit www.cloudbeds.com.